Year: 2024
Agency: Anomaly
Team: Matheus Trevisan, Olivia Zuccherato, Alice Labous, Lachlan Williams, Lennard Fleschut, Andrei Verioti
The merger of Novozymes and Chr. Hansen, the largest in Danish history, is the beginning of a new era of biosolutions; where innovation in biological sciences and technology will offer ways to solve some of the biggest challenges facing humanity.
Inspired by the intersection of microbiology and business, this is a brand built for revolution, priming Novonesis to transform global production and consumption. I led the team that defined and developed a comprehensive new identity for Novonesis, includes brand strategy, brand architecture, modular design systems, brand book, spatial applications, templates and launch communications, all created to equip Novonesis with the clarity, boldness, and adaptability it needs to launch.