Luna Wang, Design Director. hiya-luna@outlook.com
Building brands, campaigns, and digital products.

Role: Brand Lead, Creative Direction, System & Guidelines, Workflow Automation

Year: 2026

Client: WalletConnect

Team: Wenbin Sun, Marsio Bellizzi
WalletConnect: The New Standard

WalletConnect is building the infrastructure for the next generation of finance.
As wallets become the gateway to digital value, the industry needs more than innovation, it needs a standard.
A standard that is open, trusted and built for global scale.
WalletConnect connects wallets, users, enterprises and financial institutions through one shared network, 
creating the foundation for the next generation of finance.









Colour = Trust + Progress
Blue has always been synonymous with trust in finance. We retain that equity, but reinterpret it through a more modern, digital lens.
Orange introduces contrast, to signal movement, progress and moments of interaction.
Together they balance institutional confidence with modern optimism.












Typography = Authority + Modernity


A refined serif brings permanence, authority and institutional credibility.
A modern sans introduces clarity, precision and digital-native behaviour.












Art Direction = Modern + Classic Curated objects and cultural artifacts become symbols of the WalletConnect brand. Drawn from architecture, industrial design and institutional history, they give physical form to an otherwise invisible network. Crafted, tactile and timeless, they reinforce WalletConnect as The New Standard. 

People make infrastructure feel real. High contrast, rich materials and considered styling create a modern classic aesthetic, where timeless elegance meets contemporary technology.

The result is human, tasteful and ownable, bringing warmth to a brand built on systems.












Motion = Momentum + Confidence Motion follows the logic of infrastructure.
Transitions are purposeful, directional and precise.
Energy appears through flow, confirmation and connection, not decoration.







 





Summary The WalletConnect brand is built on contrast. 
Institutional yet progressive. Architectural yet human. Modern yet timeless. 
Together, these elements create a distinctive visual language that elevates infrastructure into culture, expressing a brand designed to lead the next era of digital finance.










© Luna Wang 2025