Role: Senior Designer
Year: 2019
Agency: Wieden+Kennedy
Team: Scott Dungate, Sophie Bodoh, Akwasi Poku, Abdou Cisse, Karen Jane, Justin Hallström
We worked with Niantic and Warner Bros to create a global campaign to launch long-awaited, augmented reality mobile game Harry Potter Wizards Unite. The campaign treats the game narrative as if it was really happening – a genuine calamity where magic is uncontrollably appearing in the real world. The Ministry of Magic needs wizards everywhere to help stop it before it is noticed by Muggles (non-wizarding people).
We created the whole look and feel of the Ministry of Magic department - worked with the New North Press to produce a set of original letterpress poster, and used a classic typewriter for small copy to bring the authentic look to the max.
Letterpress Process
Teaser trailers